We are pleased to share the latest op-ed by Dr. Imad Rochd, Doctor of Business Administration from ESC Pau Business School and Global Management Institute, published in TelQuel.

Entitled “What if the artificial intelligence our companies need is already lying dormant in their archives?”, the article explores the role of AI in unlocking the value of organizational memory and the knowledge accumulated over time.

👉 Read the full op-ed in TelQuel:

https://telquel.ma/2026/09/02/tribune-et-si-lintelligence-artificielle-de-nos-entreprises-dormait-deja-dans-leurs-archives_2005187

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